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Ongoing exploration carries on to explore how media written content about the platform has an effect on consumer engagement. Past exploration has identified that media which show persons's faces obtain more 'likes' and responses and that applying filters that boost heat, exposure, and contrast also boosts engagement.[390] End users are more likely to interact with pictures that depict much less folks in comparison to teams and they are also additional likely to interact with content material which has click here not been watermarked, as they look at this content as considerably less original and reputable compared to consumer-created content material.